MEET THE FOUNDER | SOUTH WATER MARKETING

Founder | Fractional CMO

Angela Caputa

I started my career in Home Services 18 years ago answering phones & helping with marketing at a small HVAC company in St. Louis. Over the next two decades, I helped scale the business into a multi-service, multi-brand, and multi-market home services organization generating over $100M in revenue.

I’ve led growth from the inside, expanding services organically (plumbing, electrical, appliance), launching a new market from scratch, integrating acquisitions, and helping building enterprise systems that support sustainable scale. I bring deep operating experience leading Marketing, Membership, Customer Experience, and cross-functional operational teams, including the implementation of AI across call centers and customer communication channels. I understand what it takes to grow profitably, operationally, and intelligently, not just tactically.

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How I Can Help

I partner with home service businesses typically in the $5M–$30M range that want to scale with clarity, structure, and confidence.

WHAT I DO

I Help Owners:

Build scalable growth and marketing strategies tied to real operations
Strengthen local and community demand generation
Optimize memberships, retention, and lifetime value
Align agencies, vendors, and internal teams around outcomes
Improve the end-to-end customer journey across digital & call center touchpoints

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Why I Do This

Helping small and growing businesses unlock their next stage of growth is what drives me. I bring vision, strategy and successful execution based on real-world operating experience, not theory, which enables my clients to grow faster, smarter, and with sustainability.

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