About South Water Marketing
ABOUT SWM
Built by an Operator, Not Just a Consultant.
I started with a small HVAC only business in St Louis in 2008. Over the years, I helped grow the company into a multi-service, multi-market, multi-brand organization.
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I helped launch plumbing, electrical, and appliance services in St. Louis, greenfield the Nashville market from zero customers, and supported acquisitions including a roofing company (2023) and a home services business in Denver (2024). I oversaw marketing, memberships, customer experience, and internal operations.
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For the first 10 years, I was the marketing team: vetting vendors, managing budgets, and learning what actually drives calls and revenue.
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Today, I bring that operator experience to the home service businesses I partner with.
​The South Water Name
South Water Marketing is named after my family’s business. My grandfather and father built a wholesale produce company in Chicago called South Water Market. When my father retired and the business closed, I wanted to carry that legacy forward by building something of my own and helping small businesses grow.
